GYPSY TALES

Chapter 361

Pete Fox

21 May 2025 · 3h 14m

With Pete Fox

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Pete Fox is the man behind the most legendary brand in motocross — Fox Racing. What started as a small, family-owned business exploded into a $100 million-a-year revenue machine, becoming one of the most iconic and influential names in the sport’s history. Through bold designs, innovative gear, and a deep understanding of what riders truly wanted, Pete brought Fox to the masses.

He created merch that made people proud to represent Moto — whether they rode or not — generating money and mainstream appeal like no motocross brand ever had. This is Pete’s story. This is the Fox family legacy. Don’t forget to like, subscribe, and hit the bell so you never miss a new podcast drop!

Photos 1

Pete Fox — Gypsy Tales episode photo

Chapters 38

  1. 0:00Intro
  2. 2:14Pete's involvement in Terrafirma
  3. 6:06Doug Henry Fox Ad
  4. 15:03How the Fox family was introduced to Motocross
  5. 20:35Inside Pete's creative mind
  6. 26:56How Pete's Dad started FOX
  7. 33:11Fox Racing Suspension
  8. 40:45Pete's first job at Fox
  9. 46:31Going after Ricky Johnson
  10. 49:45Going to Finland to design gear
  11. 56:05Before Fox was "cool"
  12. 1:02:55Not dwelling on your mistakes
  13. 1:14:26How what you create can shape the Culture
  14. 1:18:1990's MOTO Culture
  15. 1:20:09What worry's Pete about current state of MOTO
  16. 1:21:09What the Moto industry needs to change
  17. 1:27:24What does Supercross need to change?
  18. 1:34:30When did Fox become the biggest brand in the industry?
  19. 1:42:24Learning from your loses
  20. 1:48:40Elon Musk
  21. 1:56:53Fox going from 5 million to over 100 million in revenue
  22. 2:03:31How apparel changed the game
  23. 2:06:00Running Fox as a 100 million dollar company
  24. 2:07:31The best years at Fox
  25. 2:12:29Fox moves production to in house
  26. 2:15:25Why did Pete sell Fox
  27. 2:22:53If Pete could go back would he change anything?
  28. 2:24:34Pete's relationship with his brother
  29. 2:29:24Loss of Purpose after selling FOX
  30. 2:32:51Who bought Fox
  31. 2:35:37Reflecting
  32. 2:39:26The start of RENEN
  33. 2:42:08Manifestation
  34. 2:46:48How does Meditation look in Pete's life
  35. 2:55:58The journey of growing RENEN
  36. 2:59:15Pete's goal with RENEN
  37. 3:08:03Pete's favorite FOX memories
  38. 3:13:30Closing

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